Last updated: 5 November 2026
This Privacy Policy explains how Dhanlaxmi Co, trading as YUGA (“YUGA”, “we”, “us”), collects, uses, shares and protects your personal data when you visit yugadigital.top (the “Website”) or buy from us. By using the Website you agree to this Policy. We handle personal data in line with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the principles of the Digital Personal Data Protection Act, 2023.
1. Who we are
YUGA is a sports footwear brand operated by Dhanlaxmi Co, Koparli Road, Vapi, Gujarat, India. Email: yuga.21122002@gmail.com. Phone: +91 7046842181.
2. Personal data we collect
- Order and delivery details: your name, mobile number, email address, and billing and shipping address.
- Account details: if you create an account, your login details and order history.
- Payment status: payments are processed by Razorpay. We do not see or store your full card number, UPI PIN or net banking credentials. We receive only confirmation of payment status.
- Messages: anything you send us through the contact form, email, phone or WhatsApp.
- Newsletter: your email address, if you subscribe.
- Technical data: IP address, device and browser type, pages viewed and referral source, collected through cookies and similar technologies.
3. How we use your data
- To process, ship and deliver your orders, and to send order and delivery updates.
- To handle returns, refunds, cancellations and customer support.
- To prevent fraud and keep the Website secure.
- To understand how the Website is used and to improve it.
- To send you offers and updates, only if you have agreed. You can unsubscribe at any time.
- To meet legal obligations such as tax and accounting requirements.
4. Cookies and analytics
We use cookies and analytics tools, including Microsoft Clarity and website analytics, to understand how visitors use the Website. We may also use advertising tools from platforms such as Google and Meta to measure and show relevant ads. You can block or delete cookies in your browser settings, but parts of the Website, such as the cart, may not work properly without them.
5. Who we share your data with
We share personal data only as needed to run the business: with our payment gateway (Razorpay), courier and logistics partners, hosting, email and technology service providers, and analytics or advertising platforms. We may also disclose data to authorities when required by law. We do not sell your personal data.
6. Storage and retention
We keep personal data for as long as needed for the purposes above and as required by law. Tax and accounting records may be kept for several years. Some of our service providers may process data on servers outside India, and we expect them to protect it with appropriate safeguards.
7. Security
We use reasonable security practices, including encrypted (SSL) connections and restricted access to personal data. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.
8. Your rights
You may ask us to give you a summary of the personal data we hold about you, correct or update it, erase it (unless we must keep it by law), or withdraw your consent to marketing or other optional uses. To do this, email or call us using the details above. We will respond within 30 days.
9. Children
The Website is not intended for anyone under 18. If you are under 18, please buy only with the involvement of a parent or guardian. If you believe a child has given us personal data without a parent’s consent, contact us and we will delete it.
10. Links to other websites
The Website may link to third-party sites. We are not responsible for their privacy practices, so please read their policies.
11. Changes to this Policy
We may update this Policy from time to time. The date at the top shows when it was last changed. Continued use of the Website after a change means you accept the updated Policy.
Grievance Officer
In line with the Consumer Protection (E-Commerce) Rules, 2020 and the Information Technology Act, 2000, our Grievance Officer is:
- Name and designation: Vaibhav, Grievance Officer, YUGA (Dhanlaxmi Co)
- Email: yuga.21122002@gmail.com
- Phone: +91 7046842181 (Monday to Saturday, 9:00 AM to 6:00 PM)
- Address: Dhanlaxmi Co, Koparli Road, Vapi, Gujarat, India
We acknowledge every complaint within 48 hours of receiving it and aim to resolve it within one month. Each complaint is given a reference so you can track its status.
If your complaint is not resolved, you may also approach the Data Protection Board of India once the relevant provisions of the Digital Personal Data Protection Act, 2023 are in force.